MwareTV, a leading cloud-based multi-tenant platform provider, has implemented a rich video streaming service dedicated to the Ethiopian market. The service is called IGADO+, and IGADO+ works in conjunction with Ethio Telecom, the national provider, to deliver the service over broadband and mobile.
IGADO+ launched with 125 live television channels and thousands of hours of video on demand content. Channels include a broad range of entertainment, children’s programming, education, religion and sports, including match day coverage of Arsenal, a football club in the English Premier League, Real Madrid and its own local sports services. To meet the expectations of the local community, much of the content is dubbed into local languages Amharic and Afaan Oromoo.
In partnership with Ethio Telecom, the service is available on portable devices, with smart TVs to be added soon. Ethio is intensively marketing the IGADO+ service as a value add for its subscribers. It is aimed to be a service for all, with subscriptions as low as 199 Birr a month, equivalent to around US $1.65, and users can subscribe from the Ethio USSD portal.
