The once vibrant operations of Ahadukes Food Products Plc, a manufacturer of Tiger biscuits, came to a grinding halt a month ago. A joint venture investment for the past decade, the Company’s executives found themselves entangled in a web of tax disputes, casting a shadow on the local workforce and demonstrating the broader struggles of the manufacturing sector.
Based in the town of Bishoftu (Debre Zeit), Oromia Regional State, Ahadukes set its roots in 2015 with a promising vision. Two years earlier, Ahadu Plc and the London-based Vasari Group formed a joint venture, with shareholders such as Solomon Wondimeneh and Vivian Imerman bringing a wealth of experience in business. Solomon is behind successful ventures like tea plantation, packaging and real estate, while Imerman is known for his investments in Ethiopia, including in the Dashen Brewery, with a capacity of over four million hectoliters of beer annually.
With an initial investment of three million dollars, Ahadukes planned to churn out 12,000 cartons of biscuits daily, boasting a product lineup that included local brands such as Bourbon, Marie Gold, Ginger Crunch and Tiger Creams. Its ambitions to penetrate international markets faced early setbacks. Despite dreams of exporting to regional markets, it had confronted security issues that created supply chain bottlenecks, foreign exchange crunches and input shortages.
“Economic challenges from the onset tangled us,” conceded Esubalew Kefale, general manager of Ahadukes Plc.
The power outage, a consequence of unpaid bills, was a final blow after years of notices and frozen bank accounts. Melaku Taye, communications director at the Electric Utility, expressed regret at the Company’s perpetual lag for the past two years, leading to the drastic measure of cutting off power.
“Special considerations were made into account,” he told Fortune.
